Purpose-driven startups often enter the market with a strong mission and a clear impact goal, but the journey rarely unfolds as planned. When the unexpected happens – whether it’s economic shifts, global pandemics, or community feedback, pivoting becomes essential.
But what does pivoting really mean for social entrepreneurs?
Unlike traditional startups that might pivot purely to capture a bigger market or improve profitability, social enterprises must pivot with their values intact. The challenge lies in adjusting business models without compromising the core mission.
Take, for example, a sustainable fashion startup that initially launched with physical retail. With rising overheads and changing consumer habits, they might shift to a digital-first model, host pop-ups, or focus on resale, all while maintaining their commitment to ethical production and reducing waste.
A pivot doesn’t always mean a dramatic overhaul. It can be a series of small, intentional changes, refining your audience, testing new channels, adjusting product offerings, or streamlining operations. These shifts, when aligned with your “why,” can actually deepen your impact.
What makes a successful pivot?
- Listening well to customers, team members, and the communities you serve.
- Data + intuition to guide you, but don’t ignore your instincts.
- Staying true to your mission builds long-term trust.
- Communicating with transparency.
Pivoting isn’t a sign of failure – it’s proof of adaptability, and often where real innovation begins. For purpose-led startups, it’s about evolving without losing your soul.
References
Ries, E., 2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business.
Mulgan, G., 2019. Social Innovation: How Societies Find the Power to Change. 2nd ed. Bristol: Policy Press.
British Council, 2020. The State of Social Enterprise in the UK. [online] Available at: https://www.britishcouncil.org/sites/default/files/state-of-social-enterprise-in-uk-report.pdf
Skoll Centre for Social Entrepreneurship, 2017. Pivoting with Purpose: How Social Enterprises Stay True While Adapting to Change. [online] Available at: https://skollcentre.org/resources/pivoting-with-purpose