How Synchronicity Shapes Social Impact Ventures

Synchronicity, a term coined by Swiss psychologist Carl Jung, refers to the meaningful coincidences that occur seemingly by chance but hold deeper significance. In the realm of social impact ventures, synchronicity plays a pivotal role in shaping the trajectory of initiatives and fostering transformative change – but we don’t often talk about it. This blog explores the fascinating interplay between serendipity and purpose in social entrepreneurship and how synchronicity has the power to inspire and guide successful impactful ventures.

One of the remarkable aspects of synchronicity is the unanticipated connections it forges between like-minded individuals and organisations. Social entrepreneurs often find themselves in situations where they unexpectedly meet potential collaborators, investors, or partners who share their passion for creating positive change – so-called “elevator pitches” are made for them. These unplanned encounters can lead to fruitful collaborations and synergies that amplify the impact of their own initiatives.

Synchronicity often sparks innovative ideas that have the potential to address pressing social issues in a creative way. It may come in the form of a chance encounter with an individual from an entirely different field, leading to the fusion of diverse perspectives that fuel groundbreaking solutions. By embracing synchronicity, impact-driven entrepreneurs can unlock their creative potential and develop novel and innovative approaches to social challenges.

In the pursuit of social impact, entrepreneurs encounter hurdles and uncertainties. Synchronicity can provide unexpected guidance during such moments of doubt. Chance encounters with mentors or industry veterans can offer invaluable insights and support, helping impact ventures to navigate uncharted territories and make better informed decisions.

Timing is a critical factor in the success of any venture, and synchronicity often brings opportunities precisely when they are needed the most – in a “just in time” model. These opportune moments might come in the form of a grant or partnership that aligns perfectly with an impact-driven venture’s goals, in that moment. By recognising and seizing these synchronistic opportunities, social entrepreneurs can accelerate their initiatives and create a more significant and lasting impact.

In the face of challenges and setbacks, synchronicity can serve as a beacon of hope, renewing an entrepreneur’s commitment to their purpose. Chance encounters with beneficiaries or success stories can remind them of the positive change they are making and reinforce their resilience in overcoming obstacles.

In the world of social impact ventures, synchronicity emerges as a guiding force that shapes the course of initiatives and opens doors to new possibilities. By remaining open to chance encounters, embracing serendipity, and recognising the hidden potential in each coincidence, impact-driven entrepreneurs can harness the power of synchronicity to amplify their own endeavours’ positive outcomes and scale their social enterprise.


Busch, C. (2020). The Serendipity Mindset. New York: Penguin Random House.

Research on synchronicity: Status and prospects. Available at:

Busch, C. and Grimes, M. “Serendipity in entrepreneurship, strategy and innovation”. 

Dew, N. (2009). “Serendipity in entrepreneurship”. Organisation studies, 30, 753-53.

Mirvahedi, S. and Morrish, S. (2017). “The role of serendipity in opportunity exploration”. Journal of Research in Marketing and Entrepreneurship, 19, 182-200.  

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